THE TRANSFORMATION OF PUBLIC HIGHER EDUCATION IN COLORADO


The Owens-Benson Report

January 10, 2003


A New Model for Higher Education Policy in Colorado

Proposed Changes at Odds with State Constitution:

"first in the nation to fund students rather than institutions"

Basis for Subsequent Higher Ed Legislation

CU President Benson Declines to Respond to Questions


The charge from the governor

On August 2, 2001, Colorado Governor Bill Owens issued an Executive Order creating the Governor's Blue Ribbon Panel on Higher Education for the Twenty-First Century.

The Panel was empowered to examine and report on: Additionally, the Panel was empowered to join with the members of the Colorado Commission on Higher Education to amend as necessary the role and mission statements of each state institution of higher learning. (Governor's Executive Order, p. 3)

The panel consisted of 17 persons serving as voting members. Of the 17, six were to be members of the Colorado Legislature. The remaining voting members were to be appointed so as to reflect the geographical, ethnic, professional, political, and educational diversity of the State of Colorado.

The Panel's chairperson was Bruce Benson, a longtime activist in the Colorado Republican Party, and owner and chairman of Benson Mineral Group, Inc., an oil and gas exploration and production company with a wide variety of other interests.

The panel submitted its final report on January 10, 2003 ("The Owens-Benson Report") and a letter transmitting the report to the governor on January 24, 2003.

The Panel's report recommended "that Legislators dramatically change the way Colorado's higher education enterprise is funded. If these recommendations are accepted, Colorado will be the first in the nation to fund students rather than institutions." (Report, p. 2)

The letter of transmittal to the governor concluded:

It is our belief that these changes will help to encourage

Background Data and The Panel's Findings

The panel was presented with 3 sources of demographic and financial data regarding student access and participation rates in Colorado public higher ed.


Tuition Pricing and Higher Education Participation in Colorado Report, October 19, 2000


Data Presentation, November 6, 2001


Higher Education Finance Project Presentation, April 26, 2002












Choices Available

After the Blue Ribbon Panel reviewed demographic and financial data, six funding concepts were considered.

An updated version of the Re-exam of the base concept:
A centralized financial aid system:
Allocate state general funds to students not institutions:
Performance funding system:
Enhanced graduate education:
Capital construction funding:
(Report, pp. 17 -18)

The new concept chosen

The Blue Ribbon Panel decided to pursue the student educational savings account concept.

The Major Provisions of The New Model would be


"Educational Savings Accounts"

This concept of funding students would be a significant change from the existing allocation formula that appropriates state funding to institutions through their governing boards.

Instead of appropriating state general fund support to institutions, this concept would establish a system of directly funding students. (Report, p. 19)


"Market-driven Approach"

If funds were given to students in the form of educational savings accounts, the students' purchasing power would ultimately determine the future viability of institutions.

Institutions would operate under more of an entrepreneurial model. (Report, p. 19)

The creation of a more market-driven approach can also serve to improve quality at the state's higher education institutions. (Report, p. 23)


"Tuition Flexibility"

The major provisions of the new model are stated in terms of euphemisms.

"Educational saving accounts" are better known as vouchers.

"Market-driven approach" and "entrepreneurial model" refer to privatization.

"Tuition flexibility" of course means the ability to raise tuition.

Value of the new model

The report discussed the implications of the new model.

Instead of appropriating state general fund support to institutions, this concept would establish a system of directly funding students. If funds were given to students in the form of educational savings accounts, the students' purchasing power would ultimately determine the future viability of institutions. Institutions would operate under more of an entrepreneurial model. While the state government (CCHE) would still establish broad-based policies and set basic criteria for eligibility for both institutions and students, operational oversight could be avoided if a real student-centered model were to exist. The Commission would provide objective consumer information (graduation and retention rates, tuition and costs) so students could make informed comparisons in deciding which institution(s) to consider. (Report, p. 19)

"It is our belief that these changes will help to encourage
The new model could:

Apparent justification for choice of specific new model

The panel leaned heavily on the results of focus groups conducted with Colorado high school students and parents by a national marketing firm as justification for its recommendations.

While members of the Blue Ribbon Panel worked to refine the concept of providing state funding for higher education directly to students, a national marketing firm, Sterling Rice Group, tested the concept with high school students and parents. The Sterling Rice Group conducted focus groups for juniors and seniors in high school whose families had incomes less than $60,000 with the goal of assessing interest in the proposed funding mechanism. The target audiences were low-to-moderate income students and parents, Hispanic students and parents, and male students and parents. (Report, p. 18)

Several themes evolved from these groups
Both students and parents, for the most part, had little knowledge of higher education funding. While most groups understood that tax revenue supported institutions, few knew the extent of state funding totaling nearly $800 million or about $4,000 on average per resident student. The amount of state subsidy was a revelation to these participants and encouraged many to consider higher education as a part of their future. (Report, p.19)

The focus groups underscored that there is great interest in changing the way higher education in Colorado is funded. (Report, p.19)

Specific Recommendations of the Panel

The panel officially recommended the following:

"The Blue Ribbon Panel recommends that the Governor and General Assembly consider the creation of educational savings accounts for all Colorado residents attending Colorado public institutions with the following assumptions:

Conclusion

Preparing Colorado for the 21st Century

The educational savings account can serve to increase access and participation in higher education of all kinds for Colorado residents. The creation of a more market-driven approach can also serve to improve quality at the state's higher education institutions. At the same time, world-class research institutions will require additional financial resources. If the educational savings account allows for greater tuition flexibility for the research universities, they may be more able to thrive in an increasingly international, competitive environment. This new idea may prove to energize Colorado's citizens as they meet the demands of the new knowledge-based world. (Report, p.23)

Unanswered Questions from the Report


The report left a number of questions unanswered.

1. The Colorado constitution states:

"ARTICLE VIII, State Institutions.
Section 1. Established and supported by state.

Educational, reformatory and penal institutions, and those for the benefit of insane, blind, deaf and mute, and such other institutions as the public good may require, shall be established and supported by the state, in such manner as may be prescribed by law."
Yet the Panel's report recommended "that Legislators dramatically change the way Colorado's higher education enterprise is funded. If these recommendations are accepted, Colorado will be the first in the nation to fund students rather than institutions [emphasis added]." (Report, p. 2)

Did the Panel solicit any legal opinions regarding its recommendation of 'dramatic change' in the way state educational institutions are funded?
2. The letter of transmittal to the governor concluded: "It is our belief that these changes will help to encourage a more market-like approach and greater responsiveness by institutions to student needs . . . ."

What does a "market-like approach" mean for public higher education?

What were the "student needs" not being responded to by Colorado higher ed institutions?
3. Addressing the changes to be brought by the new model, the panel concluded:
Yet these anticipated changes raise a number of questions:

What kind of "power" is to be shifted to students?

What is the benefit of 'shifting power within higher education' to students and away from experienced faculty and administrators?

What does it mean to introduce competition to Colorado higher ed? Wasn't there already competition among Colorado colleges, as well as competition from colleges outside of Colorado?

How would this new kind of competition "enhance quality" at universities?

What would be the new "market-driven forces" being brought to bear on universities?

What would be the mechanisms to "respond to market-driven forces" and how would these compare to existing governance mechanisms of higher ed institutions?

What is the "greater flexibility" that would be allowed in the new model beyond what was then available?

Bruce Benson, the chair of the Blue Ribbon Panel that produced this report, and currently the President of the University of Colorado, declined to respond to these questions.

The Owens-Benson report became the basis for major changes in Colorado public higher education policy enacted in subsequent legislation by the Colorado General Assembly.

This article is the first in a series on the Transformation of Public Higher Education in Colorado.